Ranveer with porn star for ad

Actor Ranveer Singh and adult star Johnny Sins have come together for an ad to discuss men's sexual health. The ad, parodying a 'saas-bahu' drama, is for a sexual healthcare brand.

In the ad, Sins plays a man whose wife wants to leave him because he is unable to 'perform' well. As Ranveer Singh intervenes and asks what's the matter, Sins' on-screen wife claims that his 'Pappu can't dance' and his 'Johnny can't sin'.

Staying true to the essence of Saas Bahu dramas, the mother-in-law slaps her, causing her to fall. It is Johnny Sins, and the sexual health product, that then saves the bahu and the day.

Bold Care's campaign marks a pivotal moment in the history of Indian brands —talking to men who have long suffered from sexual health concerns in silence due to embarrassment of fear and judgment. This compassionate initiative aims to break through outdated stigmas, bringing taboo topics into the spotlight and sending a clear message: you are not alone and help is always available!

Ranveer Singh, co-founder of Bold Care, shared, “I’m here with sincere intent to use my influence for raising awareness and making a positive impact. The Bold Care campaign is more than talk; it’s a mission that I am deeply connected to, and I am here to bring a change in how we address men’s sexual health, aiming for tangible solutions and millions of lives impacted all across the country.”

Though Ranveer initiative is timely on men’s sexual health concern, but controversy is bound to happen. In the past also, such bold creatives faced public anger. Indian mindset, at large, won’t accept this much of boldness.