'Apology same size as ads'--Supreme Court Orders Team Ramdev 

Hearing the misleading ads case against Patanjali Ayurved, the Supreme Court today asked if the size of an apology it put out in newspapers today was similar to the full-page advertisements of its products. Senior Advocate Mukul Rohatgi, appearing for Patanjali founders Ramdev and Balkrishna, said they have filed a fresh set of apologies before the court.

The bench asked why the apologies were filed yesterday and that it should have been done earlier. Mr Rohatgi said the apology was published in 67 newspapers at a cost of ₹ 10 lakh. "Has the apology been published prominently? Same font and size as your earlier advertisements?" Justice Hima Kohli asked. When Mr Rohatgi said the company had spent lakhs, the court replied, "We are not bothered."

Baba Ramdev and his aide Acharya Balkrishna were personally present in the court.

The court ordered Patanjali to collate the ads and submit them before the bench. "Do not enlarge them and supply it to us. We want to see the actual size... we want to see that when you issue an ad it does not mean we have to see it by a microscope. It is not meant to be on papers but also read," the court further said.

The Supreme Court adjourned the matter for a week after Ramdev said he would publish a bigger apology in newspapers.  

Hours ahead of the Supreme Court hearing, Patanjali Ayurved put out an apology in national dailies, stressing that they have utmost respect for the court and that their mistakes will not be repeated.